HENRY KISSINGER WAS RIGHT
“Control the food & you control the people.”
Deprived of air, a human being will die in minutes; deprived of water, in days; of food, in weeks. But air & water are so abundant, that dying of a lack of these items is a relatively rare occurrence. The real horrors unfold in the food sector.
But the purpose of this analysis is not to revise for the millionth time the horrifying statistics pertaining to how a Developing World child under five dies of hunger every ten seconds. This discussion focuses on the (relatively ignored) other half of the picture: How is it possible that global hunger is progressing unhindered since decades, but the agriculture & food production companies continue to make handsome annual revenues?
Economics 101 dictates that if a product does not have a large customer pool, its price will plummet until marketing it will not be commercially viable. That would indicate that agriculture & food production companies would be the private sector parties most invested in eradicating hunger. But there is another principle taught in Economics: goods that are essential to sustaining life, known as inelastic goods, must be carefully regulated by the national & international authorities so that private sector actors do not take unfair advantage of their importance & raise prices prohibitively high.
Now let’s assume that the various national & international authorities have been doing their jobs; the principle upon which they would regulate the private sector would be based on the minimum food necessary to sustain the life & health of the population. This figure varies from nation to nation. For instance, everyone knows that the average American consumes a far higher quantity & quality of food per day than the average Pakistani. Therefore, the statistics of what constitutes a healthy diet would vary from region to region. However, the discrepancy between Eastern & Western standards is gradually narrowing. There was an article in a financial magazine a few years back, which was devoted to discussing the causes of the steady increase in world food prices; the author posited that the trigger behind the current situation was the increasing standard of living in large Developing World nations like China. The author regretted the fact that the Chinese are getting richer & consequently demanding higher & higher standard food for themselves & their children; according to him/her, this was creating an extremely high demand for American standard food & was consequently driving food prices up. In effect, the idea was that before Asia started considering it a right to have access to the same quality food as Europe & the US, the agricultural & food companies made a huge profit by selling lower standard food at exorbitant prices in the Developing World in order to keep the price of good quality food in the Developed World within reasonable limits.
THE NEW FOOD SECURITY CHALLENGE
The fact that the standards of the Developing World are slowly improving is cause for great joy & celebration. But just like in other areas of life, you triumph over one obstacle, you know it is time to start identifying the next one. Business is a highly competitive arena. Canadian businessman Kevin O’Leary summed up the sentiment of the financial world very well when he said the following words,”Business is war. I go out there, I want to kill the competitors. I want to make their lives miserable. I want to steal their market share. I want them to fear me and I want everyone on my team thinking we’re going to win.”
The problem is that some executives take his words too literally. Financial analysts who specialize in the food sector have noted the rise of a new challenge: The interference in the desire for food. Will the authorities mind what the private sector does with a given shipment of edibles if the parties for whom it is legally intended can’t eat it? The current answer is: no, they won’t. This is a disconcerting conclusion, especially if it has any link to a strange situation that has started spreading across the Developing World nations of Asia during the last decade or so. People are losing the desire to eat. As any competent doctor with a respectable practice can verify (if he doesn’t fear for his life or the life of his loved ones), people literally aren’t being allowed to eat in peace. Every time they sit down to a meal, something happens that they either can’t eat or they can’t retain food.
Some of the complaints that interfere with the peaceful ingestion & digestion of food (considering that they come about mostly at meal times & affect people who have been medically tested countless times & been declared absolutely healthy) that are currently sweeping across Pakistan are as follows:
Pressure To The Head, Neck & Shoulders – Followed By Bruising
One increasingly common complaint in Pakistan, is that the victim is sitting calmly & busy with some activity (it is irrelevant whether it is work, recreation or relaxation) when he/she suddenly gets the sensation of heavy pressure being repeatedly felt on various parts of the body, particularly the head, neck & shoulders – as if somebody is physically attacking & hitting him/her! But there is nobody there. Victims can actually see the bruises forming on the assaulted areas! Ghosts? Ridiculous. Insanity? The victims are all intelligent & 100% sane in all respects.
Idiosyncratic Gum Swelling & Random Toothache
In today’s day, there is hardly anybody who doesn’t know the rules of maintaining dental health: Brush, floss & make sure to eat items that contain the necessary nutrients. However, an increasing number of patients are visiting dental clinics all over Pakistan because their gums start swelling (& shrinking) of their own accord, their teeth start (& stop) paining without any trigger, even though they have no oral infection & their teeth aren’t sensitive. The dentist can’t account for the problem & – if he wants to increase his/her income – suggests dispensing with teeth altogether & donning dentures.
The muscular system is the root of our ability not only to move, but even to carry out bodily functions. This covers every activity the human body is capable of, be it autonomic functions such as blinking, breathing, swallowing, digestion, urination, defecation, etc.; or voluntary functions such as chewing, talking, laughing, moving, etc. Excessive stimulation as well as excessive debilitation of various muscle groups can cause serious health complaints & can even prove fatal. Examples of chemical triggers are curare & black widow spider venom. Exposure to different frequencies of sound has been proven several times to play an effective role in interference in muscular function (partly based on the principles of resonant frequency).
Sudden, Persistent Choking Sensation
Choking is either a signal that some foreign item is entering the trachea (which closes to prevent such an outcome) or anaphylactic shock (generally as a result of food allergies); these problems are addressed by coughing or medical attention. What is the name of a phenomenon where the victim is not eating, drinking or talking & doesn’t have any allergies, but suddenly starts feeling a choking sensation – which all the coughing, anaphylaxis treatments & Heimlich maneuvers in the world don’t seem to relieve.
People with head injuries or epilepsy are susceptible to seizures, during which they can unconsciously clench their teeth & often bite their tongues. What is the explanation for a sudden jaw spasm that results in the otherwise perfectly healthy victim biting either the tongue or the inside of the cheek while wide awake, absolutely alert & completely calm?
Respiratory Muscle Spasms
A common complaint since some years is the feeling as though the respiratory muscles in the chest & abdomen have somehow slowed down. Sometimes, this phenomenon is accompanied with a sort of “jolt” in the chest or abdomen. Blood pressure? Normal or low. Health in general? All right. So, what could trigger this strange sensation?
External Pressure On The Nose
As children, we have all played games where we pinched our noses closed & made funny voices. What can cause the nose to visibly get pushed partly closed on its own, not allowing the victim to breathe comfortably?
Everybody is well acquainted with the natural instinct to salivate & feel hungry (even if one has just eaten) on catching the aroma of a favorite dish. What can account for feeling nauseated at the sight or smell of any & all foods & drinks, no matter how hungry one is & how much one wanted to eat or drink that very item just a second earlier? Aversive conditioning? Only possible after months of professionally-supervised practice & with only a select inventory. Anorexia? Only possible with a victim who is obsessed with personal appearance.
While the role of the stomach is given the greatest attention, the digestion of nutrients & separation/evacuation of waste products is handled (to a great extent) by the intestines. The intestines are basically muscles; therefore, if they are exposed to vibrations, they can start intermittently “malfunctioning”, thereby causing problems in absorption or evacuation (either expelling nutrients & fluids or retaining waste products). However, no matter how many doctor visits the patient makes or how many drugs he/she takes, the problem will persist as long as the exposure to unhealthy frequencies continues.
As the recent fiascos with companies like Valeant & VW have amply proven, rogue executives with over-ambitious financial plans can have a very detrimental effect on the hard-won reliability of a brand name. The lesson learnt is that rotten employees always come back to haunt the companies that hire them. As indicated earlier, the two sectors that stand to gain the most from artificially controlling the global consumption of different varieties of food, are the agricultural companies & the food producers. Given below, is a Top Ten List in both sectors:
BASF
BASF stands for Baden Aniline & Soda Factory. They are one of the top producers of chemical products for different industries. For agriculture they produce most pesticides & herbicides. They also create products like ammonia, sulphuric acid, dyes, soda & plastics. They also have more than 100,000 people under employment.
AVEBE
AVEBE is a cooperative with more than 2,500 members included. They mainly produce starch products out of potato starch. These starch products have a lot of applications like food, construction, adhesives & paper. They have factories in the Netherlands, Germany & Sweden.
Archer Daniels Midland
One of the largest food-processing companies, Archer Daniels Midland specializes in grains & oilseeds. They are based in Chicago & have more than 600 production facilities worldwide. Most of their products are ingredients used for the food & beverage industry.
Alico Incorporated
Alico Incorporated is another American agriculture business included in this list. They mainly ship citrus & cattle. The total farmland they have is on an average 100,000 acres. They also extended their services to the protection of natural resources.
Alberta Wheat Pool
Alberta started as a cooperative in 1923. It was comprised of wheat farmers from different parts of Canada. Since then it has been on a number of mergers since the 2000s. They’ve had around a total of 3 mergers since 2001. The last merger made them a farmer-owned cooperative no longer. The current corporation goes under the name Vittera.
Agrium
Headquartered in Canada, Agrium is one of the largest distributors of agricultural products & services in the Americas & Australia. They ship a lot of specialized fertilizer to North America. They also have a variety of fertilizers to choose from, some of which have been scrutinized because of bad chemical effects.
AgriSA
AgriSA stands for Agri South Africa. It is an association made up of commercial agricultural producers & businesses. They represent around 70,000 farmers in the region & have a number of divisions each managing a sector of their agricultural business.
Agria Corporation
Agria Corporation is a global Corporation handling different facets of the sector. The main products they produce & ship are seeds & grains. They also sell farm materials & other farm products. They even have a branch that handles wool & livestock trading.
Adler Seeds
Named after the original founder Howard Adler, the company would later merge with Kelly Farms & be named Adler Seeds. As their company name denotes, they mainly handle the production & distribution of seeds worldwide. They are currently headquartered in Indiana.
Adecoagro
The leading agriculture & industrial company in South America, their products range from different food products to bio-electricity. A few of their goods include rice, milk & sugar.
Associated British Foods PLC
Associated British Foods is a U.K. food manufacturer that has built out a global presence largely through acquisitions. Associated British Foods operates sugar factories, sells food ingredients to wholesale & industry customers, & manufactures consumer products such as Mazola Corn Oil & Twinings Tea. According to Oxfam, the company received low marks for its practices in water use, having failed to conduct impact assessments, while also failing to adopt strong practices in managing its water supply chain.
The Coca-Cola Co.
Coca-Cola is among the most valuable brands in the world. In total, Coca-Cola & its bottlers sold 28.2 billion cases worth of drinks, of which 47% were “trademark Coca-Cola”. In total, sales for The Coca-Cola Co. were nearly $47 billion in its latest fiscal year. Overall, The Coca-Cola Co. scores well for some practices, including addressing inequality for women working in production & supporting female empowerment for workers in its supply chain. The company is also well-rated for its land-management practices.
Groupe Danone S.A.
France’s Groupe Danone has a truly global presence. Its largest market, by sales, is Russia, followed by France, the U.S., China, & Indonesia. According to the company, Danone is the world’s largest seller of fresh dairy products, which accounted for 11.8 billion euros in revenue, or over half of the company’s total sales in 2013. Danone is also among the world’s largest sellers of early life nutrition products & bottled waters. Danone received high scores for its policies in a number of major issues, including transparency & managing water resources. However, the company also received low scores in other policies, including its handling of land & farming issues. Danone received the lowest score of any company from Oxfam for its policies regarding women’s issues in agricultural production.
General Mills, Inc.
General Mills owns some of America’s best-known brands, including Betty Crocker, Green Giant & Pillsbury. No company received a lower rating from Oxfam for its overall approach to major policy issues. General Mills had the lowest scores in awareness & policies regarding climate change. Recently, however, General Mills announced new initiatives designed to reduce greenhouse gas emissions in its supply chain. As part of the announcement, General Mills also pledged to implement specific emissions targets, to review supplier practices, & to name its largest suppliers of palm oil & sugar to improve transparency.
Kellogg Co.
Among the top food companies, Kellogg is the smallest by revenue. Still, as of 2013, the company had nearly $15 billion in sales, a similar amount in total assets, & more than 30,000 employees. Kellogg also owns a large number of very well-known brands, including Kellogg’s Cereal, Keebler, & Pringles, which it acquired in 2012 for $2.7 billion. According to Kellogg, it is the world’s leading cereal company & the second-largest maker of cookies. In all, Kellogg makes 1,600 different foods, which it sells in more than 180 different countries. Kellogg received a lower overall rating from Oxfam for its practices than all but two of the other ten companies. However, in a recent release, Oxfam praised Kellogg for its pledge to cut greenhouse emissions in its supply chain.
Mars, Inc.
Mars is the only one of the world’s ten largest food companies that is privately owned. Mars owns several well-known chocolate brands, such as M&Ms, Milky Way, Snickers & Twix. Mars also owns a range of food brands such as Uncle Ben’s Rice, as well as chewing gum & candy-maker Wrigley. Among the Big Ten global food companies, Mars received the lowest policy ratings for water & land issues. In both cases, Oxfam penalized the company for its lack of knowledge of its environmental impact, as well as for its supplier policies.
Mondelez International, Inc.
In 2012, Kraft Foods split into two separate companies, Kraft Foods Group & Mondelez. While Kraft Foods Group took North American grocery brands, Mondelez took its snacks & candies brands, which include Cadbury, Nabisco, Oreo & Trident, among many others. The company had more than $35 billion in revenue & more than $72 billion in assets as of last year. It also employed 100,000 workers worldwide. According to Oxfam, Mondelez received low marks for its transparency, as well as for its handling of issues related to climate change & workers.
Nestlé S.A.
By many measures, Nestlé is the largest of the ten food companies, with more than 92 billion Swiss francs in revenue last year — net profit & total asset figures that dwarf other food companies — & roughly 333,000 employees. Nestlé is also the top-rated company by Oxfam for its approach to major policy issues. It received the highest scores for addressing transparency, water use, & climate change of any major food company. In its 2013 report, Oxfam highlighted Nestlé’s efforts in addressing labor abuses the company discovered in its cocoa supply chain in the Ivory Coast.
PepsiCo Inc.
In addition to owning famous soda brands such as Pepsi, Mountain Dew, & Gatorade, PepsiCo also controls food brands such as Tostitos, Doritos, & Quaker. PepsiCo also employed nearly a quarter of a million people worldwide at the end of 2013. Pepsi was among the world’s biggest advertisers. Advertising Age estimates that PepsiCo’s worldwide media spending totalled $2.5 billion in 2012. According to three groups that measure brand value — Interbrand, BrandZ, & CoreBrand — Pepsi is one of the world’s most valuable brands in any industry. While PepsiCo received a lower score on policy issues than three other companies reviewed by Oxfam, it has developed a reputation for company responsibility in at least one area. CEO Indra Nooyi has pushed for healthier products in her time at the helm of the company.
Unilever Group
Unilever products are hardly limited to food & drinks. The U.K.- & Netherlands-based group also makes personal care & home care products. Still, its foods & refreshments businesses accounted for almost 23 billion euros of the company’s nearly 50 billion euros in revenue last year. Brands owned by Unilever include Lipton Tea, Hellmann’s Mayonnaise, & Ben & Jerry’s Ice Cream, to name only a few. Unilever generally scores fairly well for its efforts in addressing policy issues. Oxfam rated it above all other companies for its worker & farming policies. Only Nestlé received a higher overall rating for its handling of the issues highlighted by Oxfam.